PharmacyPriceHound Privacy Policy 

Your privacy is very important to us at Pharmacy Price Hound. 

This privacy policy explains our information practices, including how Pharmacy Price Hound collects and manages personal data, your statutory rights, and the choices you can make about the way your information is collected and processed.

The policy provides you with an explanation of when, why, and how we collect and process your personal data. It is not intended to override any rights you have under applicable data privacy laws.

We strongly encourage you to read this policy and make sure you fully understand it.  

About Pharmacy Price Hound

Welcome to Pharmacy Price Hound.

Pharmacy Price Hound allows the public to find prescription drugs for the lowest possible costs at fully regulated UK based online pharmacies.

Who runs Pharmacy Price Hound?

PharmacyPriceHound.co.uk is owned by Global Medical Information Ltd which was set up by Dr Mark Larkin and Dan Fallon in 2025. Our mission is to bring consumers clear and transparent medication pricing information for full regulated online pharmacies. We want to make safe & effective online drug prescribing more widely affordable.

Why are my data being collected?

If you opt-in, we collect a minimum amount of your personal data so that we can communicate with you about the latest developments in medicines pricing, as well as contacting you if there are opportunities to take part in future medical research.  

We might also use your data for other reasons:

• to track your use of Pharmacy Price Hound, to check it is being used properly, or to look after Pharmacy Price Hound and our systems.
• to help protect or act on our legal rights, or to follow the law.

What data are collected?

We collect personal data about you, which may include:

• first name
• last name 
• email address

How will my data be collected?

We collect your data when you register with Pharmacy Price Hound.

We may also collect data about you that you do not enter directly. This includes data about how you use Pharmacy Price Hound, for example, how frequently you use it. We use this data to make Pharmacy Price Hound easier to use.  

What are the lawful reasons for collecting my data?

We will only use your personal data for the purposes set out in this policy. In line with data protection law, the controller must have lawful reasons for collecting and using your data. These include:

• Your consent. When you register for Pharmacy Price Hound, we ask for consent from you to use your data. We only use your data if we receive consent. We also ask for consent from you to use your data to contact you about future research. If you decide to withdraw consent for your data to be used for the study and/or to be contacted in the future, please contact us. 
• We have a legitimate interest. We might have legitimate reasons for using your data. These include study admin, contacting you about Pharmacy Price Hound, tracking proper use of Pharmacy Price Hound, and protecting our legal rights. We might also have our own legitimate business reasons for using your data. These include looking after Pharmacy Price Hound and our systems, and protecting our own rights. 
• We have a legal obligation. In some circumstances we might need to collect or share your data to follow the law.
• Processing is necessary for reasons of public interest in the area of public health. This might occur if you are taking part in a study that has the potential to improve public health.

How will my data be stored and kept secure?

We have appointed a Data Protection Officer, who is responsible for overseeing use of personal data by Pharmacy Price Hound. You may contact the Data Protection Officer with any queries or concerns about our use of your data. Contact details are provided at the end of this policy.

We keep your data secure and confidential. No personal information will be shared externally. We will not use your name, or other data that could identify you, in presentations or reports. However, we may publish grouped, anonymized data from Pharmacy Price Hound.

Who will have access to my data?

Personal data is only processed for internal purposes, except in exceptional cases. This is when we are obliged to do so because of a statutory provision or a decision of the court or supervisory authority, or if it is necessary in the interests of preventing or prosecuting criminal offenses, such as fraud or deception.

Where permitted by local data protection laws, we may disclose or otherwise allow others access to your personal data, with or without notice to you. This would be in response to a legal request (such as a subpoena, legal proceedings, search warrant, or court order), or in compliance with applicable laws, if we believe in good faith that the law requires us to do so.

If warranted, we may also allow access to this information in special emergencies where physical safety is at risk. We reserve the right to disclose any personal data or other information obtained from or about you to third parties in connection with a merger, acquisition, bankruptcy, or sale of all or substantially all of our assets, to the extent that this is necessary for the process.

The personal data collected by us may be transferred for the purposes mentioned above (purpose of processing and legal grounds) to any third parties we subcontract for all or part of this processing. This may include hosting providers and server co-location services, communications and content delivery networks, data and cyber security services, fraud detection and prevention services, web analytics, email distribution and monitoring services, session recording and remote access services, performance measurement data optimization and marketing services, content providers, our legal and financial advisors, and any other relevant roles. We will never sell your personal data to a third party.

Where appropriate, we may share your data with the following people and organizations:

International users and transfers

• Where information is transferred outside the European Economic Area (EEA)/UK to a country that is not subject to an adequacy decision by the EU Commission, data will be adequately protected by EU Commission-approved standard contractual clauses or another appropriate data transfer mechanism. When appropriate, we rely on the EU-US Data Privacy Framework (DPF) and the UK Extension to the DPF for data transfers from the EU and UK to the US. We are awaiting an adequacy decision for data transfers from Switzerland to the US made pursuant to the Swiss-US DPF. Accordingly, we currently rely on alternative data transfer mechanisms for these data transfers.
• You can read more about our compliance with the DPF here.
• In the performance of our services and business operations, personal data we collect or receive may be stored or transferred internationally throughout our worldwide organization and to our service providers or agents, including for hosting our databases or provision of data processing services, in accordance with applicable data privacy laws. Transfers to third parties are covered by the provisions in this policy regarding notice and choice.

What are my legal rights?

Data protection law gives you rights regarding your data: 

• Right to be informed. To know (a) the name and address of the data controllers; (b) the source of your personal data; (c) whether your data is being processed; (d) for what purpose your data is used; (e) the purposes, legal basis, and methods of processing; and (f) the entities or categories of entity to which your personal data may be transferred.
• Right to access. To request that we provide you with a copy of your personal data that we hold. This right of access is not absolute, for example if it affects the rights and freedoms of others or is manifestly unfounded or excessive.
• Right to withdraw consent. To withdraw your consent at any time. This does not affect the lawfulness of any processing that you had previously consented to.
• Right to rectification. To request that we correct any errors in your personal data, we update your personal data as required, and we complete data you think is incomplete. 
• Right to erasure. To request that we erase your personal data. Data can be erased in limited circumstances, where it is no longer necessary in relation to the purpose(s) for which it was collected or processed. 
• Right to restrict processing. To request that we restrict the processing of your personal data, in whole or in part, where: (a) the accuracy of the personal data is contested; (b) the processing is unlawful but you object to the erasure of the personal data; (c) we no longer require the personal data for the purposes for which it was collected, but it is required for the establishment, exercise, or defense of a legal claim. We can consider your request unless it is lawful for us to continue processing your data without consent.
• Right to object. To request that we do not transfer your personal data to unaffiliated third parties for any purposes or to request that we change the way we contact you.
• Right to obtain a copy of the safeguards under which your personal data is transferred outside the EEA.
• Right to lodge a complaint with your local supervisory authority for data protection.

Before disclosing to you any personal data requested, we may ask you for additional information to confirm your identity and for security purposes. We reserve the right to refuse your request, or charge a fee where permitted by law, for example if your request is manifestly unfounded or excessive.

To exercise any of these rights, please contact us by email at dpo@PharmacyPriceHound.com with your name, email address, the email address associated with your interactions with Pharmacy Price Hound (if different), telephone number, and details about your interactions with Pharmacy Price Hound (including whether you are a patient, caregiver, or health care professional).

How long will my data be stored for?

The information we collect may be archived or stored periodically by us according to backup processes and will only be retained for as long as is required for the purposes for which it was collected, as well as to provide study results, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

We will keep your data collected for 5 years. We might also keep anonymized records about you, for example, to help improve PharmacyPriceHound.

We will keep the data we collect about you for the purposes of contacting you about future medical research. We will contact you periodically to check that you still agree to us keeping this data.

Once we no longer need your data for the reasons we have described, we will erase it, or anonymize it by removing the personal data that could identify you.

Our commitment to data security

In order to prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect.

We ensure that data is secured against unauthorized external and internal access. Data is held securely, and access is restricted to named individuals to fulfil a valid business need. Access is revoked once the need is fulfilled.

Data are only extracted to fulfil a business need and for no other purpose. Extracts of data from the database are transferred securely within Pharmacy Price Hound and are destroyed after the task is complete. Data are never shared on physical devices in publicly accessible locations by Pharmacy Price Hound.

We will attempt to resolve any complaints regarding the use of your personal data in accordance with this privacy policy.

How can I get in contact?

For questions about our use of your data, please contact our Data Protection Officer: dpo@PharmacyPriceHound.com.

How can I make a complaint?

Please contact our Data Protection Officer: dpo@PharmacyPriceHound.com to raise any concerns or complaints that you might have. Our service-level agreement is 2-3 working days. 

If your complaint is not resolved, you can contact the UK Information Commissioner’s Office if you are unhappy with how we have used your data:

Information Commissioner’s Office

Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

+44 (0) 303 123 1113

http://ico.org.uk/make-a-complaint/

Changes to this policy

We may update this policy from time to time, and we will make any new versions available on the PharmacyPriceHound website. This policy was last updated on 23rd May 2025.